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    Privacy Policy


    Effective starting: May 25, 2018

    Key Changes

    This policy is intended to help you understand:


    Radiant RFID, LLC (the “Company,” “Radiant”, “we,” or “us”) respect your privacy. This Privacy Policy Statement describes the ways we collect information from and about you, and what we do with the information, so that you may decide whether or not to provide information to us. We offer a wide range of products, including our cloud, server and mobile products (the “Services”). We refer to all of these products, together with our websites as “Services” in this policy.

    By purchasing or accessing our Services, you agree to this Privacy Policy in addition to any other agreements we might have with you. In the event that such agreements contain terms that conflict with this Privacy Policy, the terms of those agreements will prevail. This Privacy Policy does not govern the practices of entities that our Company does not own or control, or entities that do not own or control our company or people that our Company does not employ or manage.

    Where we provide the Services under contract with an organization (for example your employer) that organization controls the information processed by the Services. For more information, please see Notice to End Users below.  This Privacy Policy statement includes Radiant’s privacy policy.





    We collect information about you when you provide it to us, when you use our Services, and when other sources provide it to us, as described below.


    We collect information about you when you enter it into the Services or otherwise provide it directly to us. Examples include:

    • Profile information: we collect information about you when you update your profile.
    • Content you provide through our products: we collect information about you when you add or update items (for example, when you make a change to an asset, your name is added to the audit history).
    • Information you provide to our Support team: when you engage with our Support team, you provide your contact details and information about the problem you are experiencing or the question you want answered.
    • Content you provide through our websites: we collect information you provide through our website (for example, a request for information).
    • Payment information: we collect payment and billing information when you purchase our Services, renew your license, or order items through our online store.

    We collect information about you when you use our Services, including browsing our websites and taking certain actions within the Services. Examples include:

    • Your use of the Services: We keep track of certain information when you visit and interact with our Services, including the features you use.
    • Device and connection information: We collect information about your computer, phone, tablet, or other devices you use to access the Services (for example, your operating system, browser type, IP address).
    • Cookies and other tracking technologies: Radiant and our third-party partners, such as our analytics partners, use cookies and other tracking technologies (e.g. device identifiers) to provide functionality.

    Other users of our Services may provide information about you so that we can deliver the contracted Services.  For example, we may receive your email address from your administrator in order to create an account for you. Also, an administrator may provide your contact information when they designate you as the billing or technical contact on your company’s account.


    How we use the information we collect depends in part on which Services you use, how you use them, and any preferences you have communicated to us. The specific purposes are:

    • To provide the Services and personalize your experience: We use information about you to provide the Services to you, including the steps to authenticate you when you log in, showing your saved display preferences, and using the name your administrator provides in your account to identify you to other Service users.
    • For research and development: We use information about how people use our Services and feedback provided directly to us in order to troubleshoot issues, to identify usage patterns and trends, and to identify areas for improvement.  
    • Customer support: We use your information to respond to your requests, to resolve technical issues you encounter, and to repair and improve the Services. We also send you technical notices, updates, security alerts, and administrative messages.  If an opt out is available, you will find that option within the communication itself
    • To market and promote the Services: We use your contact information and information about how you use the Services to send promotional communications that may be of specific interest to you, including by email as well as on platforms like Facebook and Google. You can control whether you receive these communications as described below under “Opt-out of communications.”
    • For safety and security: We use information about you and your Service use to verify accounts and activity, to monitor suspicious or fraudulent activity and to identify violations of Service policies.
    • To protect our legitimate business interests and legal rights: Where required by law or where we believe it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.
    • With your consent: We use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.

    If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where:

    • We need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect the safety and security of the Services;
    • It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services and to protect our legal rights and interests;
    • You give us consent to do so for a specific purpose; or
    • We need to process your data to comply with a legal obligation.

    If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using the Services.


    We share information we collect about you in the ways discussed below, but we are not in the business of selling information about you to advertisers or other third parties.


    When you use the Services, we share certain information about you with other Service users.  For example, when you add or update an asset, the audit history of the asset will show that you made those changes.


    We share information with third parties that help us operate, provide, improve, integrate, customize, support and market our Services.

    With your consent: We share information about you with third parties when you give us consent to do so. For example, we may display personal testimonials of satisfied customers on our public websites. With your consent, we may post your name alongside the testimonial.

    Service Providers:We work with third-party service providers to provide website and application development, hosting, maintenance, backup, storage, virtual infrastructure, payment processing, analysis and other services for us, which may require them to access or use information about you. If a service provider needs to access information about you to perform services on our behalf, they do so under close instruction from us, including policies and procedures designed to protect your information.

    Links to Third Party Sites: The Services may include links that direct you to other websites or services whose privacy practices may differ from ours. If you submit information to any of those third party sites, your information is governed by their privacy policies, not this one. We encourage you to carefully read the privacy policy of any website you visit.

    Third Party Services: Radiant utilizes  the following third party services:

    • Google LLC. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Radiant uses Google Analytics tools to measure website data.
    • Google LLC. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Radiant uses Google Adwords tools to create and deliver advertising messages.
    • Salesforce, Inc:, Inc. is an American cloud computing company headquartered in San Francisco, California. Radiant uses Salesforce cloud software for sales and customer communication, quoting and contracts.
    • Pardot: Pardot is marketing automation and engagement software by Salesforce. Radiant uses Pardot software for marketing communications, web and email engagement monitoring, customer news and announcements, and customer training communications.
    •, Inc.: Pendo provides analytics, in-application user feedback, and contextual guidance designed to help companies measure and elevate the customer experience within their applications.

    Compliance with Enforcement Requests and Applicable Laws; Enforcement of Our Rights: In exceptional circumstances, we may share information about you with a third party if we believe that sharing is reasonably necessary to (a) comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements, (b) enforce our agreements, policies and terms of service, (c) protect the security or integrity of our products and services, or (d) respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person.


    We use data hosting service providers in the United States to host the information we collect, and we use technical measures to secure your data. While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.

    If you host our Services in your own infrastructure, responsibility for securing storage and access to the information you put into the Services rests with you and not Radiant. We strongly recommend that self-hosted customers configure SSL to prevent interception of data transmitted over networks and to restrict access to the databases and other storage points used.


    How long we keep information we collect about you depends on the type of information, as described below.


    Corporate account information:

       We retain your information for as long as your company has a contract for our Services, and a reasonable period thereafter in case you decide to re-activate the Services. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations, and to continue to develop and improve our Services.
    • Information you share on the Services: If your account is deactivated or disabled by your administrator, some of your information and the content you have provided will remain in order to allow your team members or other users to make full use of the Services. For example, we continue to display changes you made to an asset as part of the audit history.
    • Marketing information: If you have elected to receive marketing emails from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our Services, such as when you last opened an email from us or ceased using your Radiant account. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

    You have certain choices available to you when it comes to your information. Where the Services are administered for you by an administrator (see “Notice to End Users” below), you may need to contact your administrator to assist with your requests first.


    You have the right to request a copy of your information, to object to our use of your information (including for marketing purposes), to request the deletion or restriction of your information, or to request your information in a structured, electronic format. Below, we describe the tools and processes for making these requests.

      • Access and update your information:  You can update some of your profile settings within the Services, and the remainder can be updated by your administrator.
      • Deactivate your account: If you no longer wish to use our Services, please contact your administrator to deactivate your Services account. Be aware that deactivating your account does not delete your information; your information remains visible to other Service users based on your past participation within the Services.
      • Delete your information: If you want your information removed from the Services, please contact your administrator to delete your Services account.
      • Request that we stop using your information: In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don’t have the appropriate rights to do so. Where you gave us consent to use your information for a limited purpose, you can contact us to withdraw that consent, but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for marketing purposes by contacting us, as provided below. When you make such requests, we may need time to investigate and facilitate your request. If there is delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is honored or the dispute is resolved, provided your administrator does not object (where applicable). If you object to information about you being shared with a third-party app, please disable the app or contact your administrator to do so.
      • Opt out of communications: You may opt out of receiving promotional communications from us by using the unsubscribe link within each email or by contacting us as provided below to have your contact information removed from our promotional email list or registration database.
      • Turn off Cookie Controls: Third party vendors, including Google, display our ads on sites on the internet. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website. Users may opt out of Google’s use of cookies by visiting the Google advertising opt-out page. Using a tool created by the Network Advertising Initiative, you can opt out of several third party ad servers’ and networks’ cookies simultaneously by visiting the Network Advertising Initiative opt-out page ( .
    • Data portability: If you want an electronic file of your basic account information, please contact your administrator.

    Our Company does not currently respond to browser “Do Not Track” (DNT) signals or other mechanisms. Third parties may collect personal information about your online activities over time and across sites when you visit the Site or use the Service.

    If you are a California resident, California Civil Code Section 1798.83 permits you to request certain information regarding our disclosure of personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please contact us by sending an email to

    Our site, products, and services are not intended to appeal to minors. However, if you are a California resident under the age of 18, and a registered user of our Site or Service, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to

    Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

    Under California law, California residents who have an established business relationship with us may opt-out of our disclosing personal information about them to third parties for their marketing purposes.


    Most of our Services are intended for use by organizations. Where the Services are made available to you through an organization (e.g. your employer), that organization is the administrator of the Services and is responsible for the accounts and/or Service sites over which it has control. Please direct your data privacy questions to your administrator, as your use of the Services is subject to that organization’s policies. We are not responsible for the privacy or security practices of an administrator’s organization, which may be different than this policy.

    Administrators are able to:

    • require you to reset your account password;
    • restrict, suspend or terminate your access to the Services;
    • access information in and about your account;
    • access or retain information stored as part of your account

    In some cases, administrators can also:

    • restrict, suspend or terminate your account access;
    • change the email address associated with your account;
    • change your information, including profile information;
    • restrict your ability to edit, restrict, modify or delete information

    Please contact your organization or refer to your administrator’s organizational policies for more information.


    The Services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact our support services.


    We may change this privacy policy from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will send you an email notification. We encourage you to review our privacy policy whenever you use the Services to stay informed about our information practices and the ways you can help protect your privacy.

    If you disagree with any changes to this privacy policy, you will need to stop using the Services and deactivate your account(s), as outlined above.


    If you have questions or concerns about how your information is handled, please direct your inquiry to:

    >Radiant RFID, LLC.
    1301 S. Capital of Texas Hwy., Suite A138
    Austin, TX 78746

    • User-friendly language and better navigation. To make the policy easier to understand, we use clear language and examples that demonstrate our activities. We reorganized our privacy policy page with active links, so you can quickly find the information that matters most to you.
    • Using our products for work. Most users have access to our services through their organizations (e.g., their employers), who control their accounts or use of our services. The updated policy clarifies our relationship to these users and explains the tools available to administrators of these users